in the market now want to successy run a shop, if you do not have a certain operating rules, due to the fierce competition in the industry, it is difficult to succeed. So, how can the successful operation of a source of a lot of shops? Xiao Bian recommended to the majority of operators, may wish to operate!
continues to lose potential customers have mixed feelings.
due to the geographical location of Shandong, Linyi, known as the city of Commerce, logistics capital, where foreign business, many workers. My store is located in the junction of main roads in urban and rural areas of Linyi, around ninety percent workers from the plant row upon row of, the south, and now they are my shop consumption of the main force.
actually started doing business, whether it is the daily necessities, or cigarettes, I have to purchase to Linyi local consumer tastes and preferences, although the goods complete, warm service in place, a superb collection of beautiful things, but some local customers, these Southern workers into the store, or just buy some simple things or around a circle, shook his head out. I can not help but think: store the price of goods marked, genuine, but how can not retain customers in the south?
and a friend chat, I talk about this, I hope he gives me the answer. He analyzed it, said: "due to regional differences, these people’s living habits and Linyi are different, their goods are also different, if you want to make your shop to gather these Southern workers to heart, careful observation, patient inquiry, match up, categories, purchase merchandise display mode to re shuffle." I thought his words made sense, so I decided to do something about it.
match up, must work hard to make friends
says it’s all right. I’ve adjusted the variety. First, increase the southern cigarette varieties and amount of purchase; secondly, the southern workers love spicy food, so I will increase the purchase amount of spicy food; thirdly, southern workers are fond of sports drinks, so every time I purchase, sports drinks have become the first choice……
after the re adjustment, the store’s commodity structure has undergone a qualitative change, more and more workers into the south of my store, many people have become repeat customers, became a talk about friends. When idle, I and they say, Lara homemade, differences on the language of communication does not prevent us from laughing freely.
from Anhui Xiao Wang, smoking is very large, almost every day to produce the hometown of Mount Huangshan smoke. Out of the house, I know he is homesick, but also often advised him, smoking is not good for the body, or less pumping good. Every time Xiao Wang nodded his head and smiled at me gratey. Although Xiao Wang to buy cigarettes will reduce my income, but I stand >