Web Design waterfall flow better or next page better


source: Desiring Clicks

in designing large data sites or applications, we often encounter the problem is to use paging (Pagination), or mobile scroll (Scrolling) will automatically load, presentation data.

Facebook and Twitter page when loading new information, are using the moving scroll is automatically loaded; after Pinterest became popular, many web site design has been designed with this nickname is "waterfall". But we can still see many websites, such as search engine giant Google and photo sharing platform Flickr, still still use pagination to show search results.


use pagination or scrolls?

what are the differences between these two ways of presenting data? Which one is better,


the answer should be: "It depends."……".

When the

in the design of the type of social website, to present information is very instant, users want to see the first should have is the latest news, friends of the latest status, and then slowly read successive he hadn’t read the message.

This time,

in accordance with the sort of very large data changes, if the paging, each page represents the content change of large, if the page may be less good. Imagine that every time you open a book and turn to the thirty-eighth page, you see all the different things. It should be a very disturbing thing.

relative, the data presented by Google and Flickr is search results, compared with the dynamic message of friends, relatively low variability.

users use their impressions every time they turn the page. When users find information on page third, and when the next time need the correct location data, he will probably remember the page through the data, instead of using the wheel to scroll down to find the information he needs.




combine the two,


if data can be indexed (index), such as the director of the list through the prefix index, name the movie name through the word index, so the index composition is a good method. Users can quickly find the director of the rings Peter Jackson from the page "J".


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