Mali Lošinj Tourist Board launched a promotional campaign “1 Visit is worth 1000 pictures”.

first_imgThe Tourist Board of the City of Mali Lošinj has actively started 2018 with a new promotional campaign based on visuals and a new slogan “1 Visit is worth 1000 pictures “.Thus, in January 2018, in cooperation with the Kuharić-Matoš agency, a new destination Image catalog of the island of Lošinj was designed and printed. Visually and textually adapted by languages, ie according to market trends, and the new Image includes the following factors of the offer: health, culture, active vacation and natural beauty and specialties of the Lošinj archipelago. As part of the new promotional campaign, the Tourist Board, in cooperation with photographer Hrvoje Serdar, created a new database of destination photos with the aim of creating a website and new online and offline promotional materials. The production of jumbo posters, banners and other materials is underway, created as a logical sequence of the development of visual identity, and the plan is to create a new line of promotional printed materials on topics: events, culture, health, gastronomy, beaches and active holidays. catalog.Photo by: Hrvoje SerdarLocals as the main actorsDirector of the Tourist Board of the City of Mali Lošinj Dalibor Cvitković especially thanks the models, ie residents who voluntarily participated in the creation of the promotional campaign and thus helped achieve the authenticity of photos and experiences, which in itself is a special and great story.By merging its offline and online channels, the destination together with the Tourist Board is actively moving towards the targeted positioning of the tourist offer of the island of vitality on the world market ” said Cvitkovic.In addition to printed and digital materials, a novelty is the redesign and creation of a new Web site of the Tourist Board in cooperation, ie the destination website ( which follows digital trends, and on which new visuals have also been implemented. The work of the website is also monitored by new promotional activities on social networks, all with the aim of adapting to trends in foreign markets.As pointed out by the Mali Lošinj Tourist Board, in addition to offline and online activities, presentations will follow in the coming months in Trieste, Ljubljana and Sete (France) where many participants will be presented the cultural, sports and maritime tradition of Lošinj, all in the new September. new visuals and slogan “1 Visit is worth 1000 pictures”last_img

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