above the ideal state, the practical application to more complex than this, but also to consider the value of a page can not only consider the bounce rate, or the above example, if the A page is a want users to read articles, or an online questionnaire, on the 3 day when each user access to the A to do the questionnaire, the difference is first and second day visitors to browse other pages and finished the questionnaire, and third days after leaving the visitors finished the questionnaire directly, this time we do not just through the jump out rate to determine the A value of the page, we also need to consider the visitors in the residence time of the page.
simply understand the bounce rate and withdrawal rate should first clear 3 points:
page from the exit site traffic and all access to this page browsing amount ratio.
Of course, this is a simple example of The latest
1, exit rate defined by
bounce rate refers to the only access entrance page (e.g. Web page) and left views and generated total pageviews percentage.
found a lot of students in the time to consult with my problem will be on a bounce rate, how to reduce the rate of jump out, but they do not understand what is the bounce rate, there are a lot of people will exit rate of mistaken bounce rate, Feng Zhiqiang today for everyone to tell us the difference between the bounce rate and exit rate, hope can help you.
3, bounce rate is the landing page based on
shown above: 3 days of the report page should display the total pageviews (PV): 3, the A page bounce rate is 50%, the A exit rate is 33%; the B page out rate is 0 and the exit rate of 0; the C page exit rate of 100%, but did not jump out rate (because C pages are not as directly into the landing page flow).
bounce rate and exit rate data can explain what < >
allows us to give an example, if you have A, B, C 3 pages, while the daily produce only one views. If visitors access track is as follows:
first day: A > B > C end B > A: second days; > C end; third days: A end notes: first day visitors from the A page into the C page to browse the B final exit; second day visitors from B into A to browse C pages after third days of withdrawal; visitors exit directly from A to enter after browsing.
2, the bounce rate defined by
jumps out and exit case description:
exit rate is subject to access the page for all (including but not limited to the landing page), any page exit rate.
a page out rate only when the page when the page is counted as the entrance. For example, when a page is not as direct entrance when there is no bounce rate.